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Défilé

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This is a true brand creation story! 

Défilé Couture Cosmetics was a rare opportunity, working closely with the owner from the very inception of the brand, Jayme worked on the concept of the brand, named the brand, collaborated on makeup color shades and shade naming, designed the logo, brand style guide, produced and directed photoshoots and designed advertising, chose primary packaging componentry and designed primary and secondary packaging, drew the die-lines for secondary packaging, worked with printer to choose special substrates and printing processes truly making the packaging unique, wholly ownable and super luxurious, planned and designed special events, art parties and fashion shows to promote the brand, worked with all retailers on fixturing and in-store displays as well as store launch events, collaborated with fashion designers doing makeup for runway, directed video spots and video art pieces, created catalogs, flyers, mailers, business cards and letterhead, literally living, breathing and dreaming the brand for years.

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