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Hathi Chiti

Brand Creation / Character Design

 

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Brand Creation
Hathi Chiti Books for Kids
A multi-channel children’s brand whose mission is to equip children with a resonant value system that can inform their future thoughts, understandings, and global conscience. By applying the concept of resonant colors to individual cultures and societies, HC will create a complimentary palate, which will serve to inform the future of global thinking. We do this through a series of lighthearted, yet well developed products that preserve historical concepts of culture and society, while developing the notion of how these different societies and cultures enhance one another in a complimentary global dance. We call this overall notion:

S.U.C.R. — Subconscious Universal Color Resonance
Where color refers to both actual color and also the global notion of color (flavor) of the world at large. Based on the resonant color principles of color theory, opposing colors on the color wheel naturally compliment one another in a visual setting. While these colors oppose each other, they require each other and naturally enhance each other. We’ve expanded this idea of color resonance to our cultural world-view by creating content and ideas that match this system of color resonance.
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Book Series Launch
The first two titles, “In the Indian Night Sky,” and "The Traveller The Tiger And The Very Clever Jackal" were launched simultaneously throughout multiple channels... Below is the video trailer for launch:

In the Indian Night Sky Book Illustration and Design:

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In the Indian Night Sky Craft event and live interactive puppet performance for Family Day: Diwali Lights Up Asia Society! at the Asia Society:

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The Traveller The Tiger And The Very Clever Jackal Book Design:

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The Traveller The Tiger And The Very Clever Jackal launch Plan for Wonder Books NYC - Tiger tail chalk drawn from Union Square to store front and proposed window graphics

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Character Design and Social Presence 
Hathi and Chiti's friends feature throughout the brand's content and experience, and they enjoy interacting with fans through online social media channels.

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Hathi Chiti Merchandise
Some brand fun for the kids…

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OK, off to the movies now...

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