L’Oréal had a bajillion outlet stores, and each had a different name and a different look. Often times there was a hodgepodge of different graphic styles and messaging within the same location, because each store basically did whatever they wanted, making this brand the equivalent of the Retail Wild Wild West!
The task was to bring all of these random outlet stores under one umbrella: ONE BRAND: one name, one style, one set of rules, one way to communicate. The Luxury Beauty Store.
Rebrand: Logo / Store Design / Visual Merchandising / In-Store Signage / Email Marketing / Social
Email Marketing: Templates / Design
In-Store: Gift Bag Design Social: Facebook and Instagram
How to NOT Suck?
“Sale” signs are the bane of every designers existence, nonetheless these sale, instructional, categorical and directional signs are not too hard on the eyes…